Top 15 Inspiring Explainer Video Examples
Spotify Call-To-Action Cards
Industry: Music App
This explainer video example introduces Spotify’s Call-to-Action (CTA) Cards, a new feature for enhancing podcast advertisements.
These cards combine visuals, clickable buttons, and customizable text to engage listeners and improve ad recall. Powered by streaming ad insertion, they provide detailed insights and elevate podcast advertising effectiveness.
| Highlights | Need Improvements |
|---|---|
| The content is clear and easy to follow, effectively describe the Spotify’s features and come with the benefit right after. It keeps the audience engaged while providing valuable information. | |
| The design is perfectly aligned with Spotify’s branding. Features are effectively highlighted by showcasing the app’s UI in an intuitive way. | The art direction could be improved by incorporating hand-drawn style graphics and icons. These elements would help highlight key text and guide the viewer’s attention more effectively. |
| Combining app UI animations with a variety of transitions maintain seamless viewing flow. The motion flows naturally, adding a polished and professional feel. | Many scenes include still frames, which could be improved with subtle movements to add life and engagement. The animations feel overly linear and lack dynamism. Adding more easing to the animation would create a more dynamic and captivating flow. |
| The sound effects are meticulously chosen to match and amplify the visuals, enhancing the overall experience and immersing viewers in the story. |
Legal Project Management
Industry: Law Firm
This video introduces the philosophy of Baker McKenzie in managing legal projects
Legal Project Management is more than applying a methodology. It is an art. Their legal teams delivering valuable advice, effective solutions and successful transactions.
| Highlights | Need Improvements |
|---|---|
| The video creatively tells the story through box-like shapes, using the red box to highlight LPM’s features and benefits. | The video’s pacing relies too much on the music, making it feel slow and dull. Adding a voiceover could energize the flow and keep viewers engaged while building trust and credibility. |
| A clean, minimal design keeps the red box as the focus, removing distractions and enhancing the abstract storytelling. | Ensure consistent stroke thickness to match typography. Avoid pure black; use softer tones for a polished look. |
| Smooth animations synced with the music create a cohesive flow, making the video engaging and immersive. | Add varied speeds to avoid linear motion and adjust element “weight” for more dynamic visuals. |
Make this year more efficient
Industry: Saas – Collaboration Management
The video showcases how monday.com transforms team efficiency by automating workflow management.
It eliminates the need for manual synchronization and boosts collaboration with visual tools and automated notifications. The platform simplifies processes across departments, enabling teams to focus on work rather than managing it.
| Highlights | Need Improvements |
|---|---|
| The story is told from a satisfied monday.com user’s perspective, using a friendly, humorous tone to build trust and comfort. | The section addressing the issue lacks depth. Spending an additional 15-20 seconds to elaborate on the problem would make the narrative more engaging and relatable from the start. |
| Warm lighting creates a relatable office vibe for the target audience. 2D visuals effectively highlight product features. | Color grading makes the scene and actors’ faces appear flat. Adjusting it to add depth and dimension would improve visual appeal. |
| Static interview-style shots save video production costs and enhance authenticity, making the video feel genuine. Live-action footage and 2D effects are seamlessly integrated, making the graphics feel naturally part of the scene. | |
| The cheerful music enhances the lighthearted, humorous tone of the video. The balance between music, sound effects, and the narrator’s voice is well-mixed, ensuring everything feels harmonious and just right. |
Solvere Inc
Industry: Booking App – Law Firm
This video introduces Solvere, a digital legal marketplace that simplifies access to affordable legal services.
It highlights how users can connect with lawyers through an easy-to-use app, receiving unbundled advice tailored to their needs. Solvere makes navigating legal issues straightforward and accessible from anywhere.
| Highlights | Need Improvements |
|---|---|
| The video content clearly identifies a common problem, engages with relatable pain points, and presents a simple, actionable solution. | It lacks emotional connection and could better highlight what sets Solvere apart from competitors. |
| The video uses a simple flat design with bright colors, creating a clean and engaging visual experience. This approach ensures the content remains appealing and consistent. | The visuals feel too simplistic and childish, which doesn’t suit the formal tone of the legal industry. A more polished design and professional color palette would better align with the target audience. |
| The character animations include noticeable variations, adding depth and dynamism to the video. This variety keeps the audience engaged and enhances the storytelling. | |
| The music aligns well with the tone of the video, complementing its overall mood and narrative. | The video lacks sufficient sound effects (SFX) to enhance key moments and create a more immersive experience. While the music fits the tone, it feels generic and fails to leave a lasting impression. |
The Next Wave of AI Innovation
Industry: AI-powered App
This video highlights new features in Microsoft Bing and Edge, the AI-powered copilot for the web.
It introduces multi-session chat with context retention and persistent conversations in Edge. The video also showcases the high-capacity, easy-to-use features and visual enhancements of the browser.
| Highlights | Need Improvements |
|---|---|
| The video effectively uses real UI to provide clarity. Using the highly rhythmic “Show, Don’t Tell” method for each new features, keeping the audience engaged and informed. | The UI design needs refinement with pure white colors, avoiding environmental lighting effects, for better contrast. |
| The simple and clean design ensures viewers focus solely on the AI assistant. By minimizing distractions, the video maintains clarity and directs attention exactly where it’s needed. | The art direction could be improved by incorporating hand-drawn style graphics and icons. These elements would help highlight key text and guide the viewer’s attention more effectively. |
| The animation rhythm is perfectly synchronized with the music, delivering a seamless and cohesive feel, even at the fast-paced tempo of the video. | Animation feels stiff with too many static frames. Adding easing and subtle background motion can enhance fluidity. 3D objects lack motion variety. Adding motions like 360-degree rotations or scaling would increase visual engagement. |
| The compositing is masterfully done, blending 2D motion graphics, live footage, and 3D browser models into a polished visual experience. |
Improving healthcare today for a healthier tomorrow
Industry: SaaS – Healthcare
This video showcases WellSky, a healthcare technology company that streamlines care coordination using advanced analytics and connected networks.
Through Mr. Clark’s recovery journey, it highlights how WellSky ensures efficient, personalized care and better outcomes.
Highlights | Need Improvements |
|---|---|
| The video skillfully combines multiple storytelling frameworks to present all the strengths of the service. Each feature is explained clearly and follows a logical flow, making the information easy to understand and remember. | The video feels overly long, which could dilute viewer engagement. Breaking it into three shorter videos would improve focus and enhance communication effectiveness. |
| A consistent color palette keeps focus on key subjects, with subtle tones for the background to avoid distractions. Balanced compositions and purposeful element placement enhance clarity and interest. | Replace grain gradients with smooth gradients or remove them for a cleaner, more high-tech look. |
| Smooth, elegant motion graphics with seamless transitions guide viewer attention. Purposeful staging creates a polished, engaging flow. | Character animation is stiff after the first sequence, and the old man’s walk cycle needs improvement due to frequent use. |
| The voiceover is expressive and context-appropriate, adding emotional depth and enhancing viewer engagement. | The lack of SFX makes the motion graphics feel flat. Adding SFX would enhance engagement and dynamics. |
Need to convert more leads with videos?
Ask for consulting!The Lehman Brothers administration
Industry: Law Firm
This documentary-style video by Linklaters features news footage and interviews, showcasing their expertise through the landmark administration of Lehman Brothers International Europe.
As the most high-profile and complex administration in history, it highlights the collapse’s profound impact on global financial markets and its ongoing significance for clients.
| Highlights | Need Improvements |
|---|---|
| The documentary-style narrative with parallel storylines is creative and engaging, building suspense while highlighting the professionalism of the legal field. | The story setup is rushed, and the video is too long, risking viewer disengagement. Shortening it to 3 minutes and extending the setup phase would improve clarity and engagement. |
| Interviews use rule-of-thirds composition and plain backgrounds to emphasize expressions. Rembrandt lighting adds seriousness, while the CRT effect portrays past events effectively. Consistent typography and blue overlays create visual coherence, with graphs clearly presenting data. | |
| The music suits the serious tone, enhancing the narrative without overshadowing it. | Music transitions are abrupt, disrupting the flow. SFX placement is inconsistent, with some scenes lacking or misusing effects. Simplify the audio by using only voiceover and music for better focus. |
| Subtitles ensure clarity, and seamless editing ties the visuals, audio, and story together effectively. |
Panoply Overview
Industry: SaaS – Data Warehouse
This explainer video introduces Panoply, a SmartCloud data warehouse designed to streamline data analysis for businesses.
It highlights how Panoply automates data integration, preparation, and querying while leveraging machine learning to enhance performance. By simplifying processes and enabling scalability, Panoply transforms weeks-long tasks into minutes.
| Highlights | Need Improvements |
|---|---|
| Using the PAS (Problem – Agitate – Solution) content model to connect emotionally with viewers. By addressing pain points and offering a clear solution, it keeps the audience engaged. This approach helps connect with viewers on an emotional level, making the message more impactful. | Some abstract features, like machine learning, could be visualized more effectively. Ex: Using a strong and diligent robot could help illustrate these concepts better. |
| Embracing the high-tech look with bright and vibrant color pallets. Gradient color treatment and isometric elements creates more depth for 2D flat design | |
| Smooth motion graphics ensure seamless transitions and natural flow. This creates a polished and professional viewing experience. | Certain scenes have stiff character animations, reducing fluidity. Match cut transitions are overused, which can make the video feel repetitive. |
| The volume of voiceover is well-balanced with the music track for clarity. Clean, detailed sound effects add depth without overpower the voiceover. |
Medbury Medical
Industry: Healthcare
This video introduces Med Gray, Nigeria’s leading corporate health provider, offering comprehensive healthcare solutions to over 200 companies and 50,000 employees.
Through services like health coordination, medical fitness checks, first aid training, and clinic management, Med Gray ensures employee wellness and workplace safety. Their holistic approach helps organizations maintain a healthy, efficient, and prepared workforce.
| Highlights | Need Improvements |
|---|---|
| The video effectively showcases the company’s capabilities, focusing on its scale and service ecosystem. It presents detailed information clearly, resembling a well-structured presentation slide enhanced with engaging visuals and smooth animations. | The video lacks focus on the benefits of the service, making it harder to connect with the audience and build trust. |
| Flat design, cohesive colors, and accent highlights ensure clarity and professionalism while keeping viewers engaged. | |
| Animations are highly detail, combined with seamless transitions bring the content to life, adding polish to the presentation. | Some animations feel slow, which affects the pacing and reduces viewer interest. |
| The well-paced voiceover and balanced background music enhance the video’s tone without being distracting. |
OFEV
Industry: Pharmaceutical
This video introduces OFEV, a treatment for idiopathic pulmonary fibrosis (IPF), highlighting its simple dosing schedule and clear monitoring recommendations.
It explains the management of common gastrointestinal side effects like diarrhea, providing strategies for effective treatment continuation. OFEV is presented as a reliable choice for IPF with straightforward dosing and monitoring requirements.
| Highlights | Need Improvements |
|---|---|
| The video introduces the drug product effectively, providing accurate and essential details like usage, dosage, and target users. Its clear and well-structured narrative ensures viewers can easily follow the information. | The video presents too much information in a list format, making it overwhelming and hard to remember. Reframing the content as a character’s journey would connect the segments seamlessly and improve retention. |
| The visuals maintain consistency by blending 2D characters with 3D elements seamlessly. The minimal, clinical color palette (blues and whites) reinforces the medical theme, creating a professional and trustworthy tone. Balanced compositions highlight key elements without distractions. | Incorporating more visual aids, such as icons or flow diagrams, would simplify complex information and make it easier to understand at a glance. |
| The slow, smooth animation allows viewers time to digest the information. Fluid transitions and movements add a layer of engagement, keeping the visuals interesting. | Transitions between topics are subtle and could be more distinct to clearly signal shifts in focus, helping viewers follow the flow of information. |
| The voiceover is clear and well-paced, matching the informational tone of the video. This ensures the content is easy to understand and retains viewer attention. | For international audiences, including subtitles would improve accessibility and ensure the content reaches a broader, more diverse audience. |
Be a Digital Audio Ads Expert
Industry: EdTech
This video introduces Spotify Advertising Academy, a free e-learning platform that helps advertisers harness the power of digital audio ads.
It provides practical tips, tools, and insights for creating impactful ads, targeting audiences, and measuring performance using Spotify’s ad studio. Learn how to make your message unforgettable and connect with listeners effectively.
| Highlights | Need Improvements |
|---|---|
| The video effectively uses the AIDA model (Attention – Interest – Desire – Action) to connect with viewers’ desires. It starts by capturing what they want and then guides them on how to achieve it, creating a clear and engaging narrative flow. | |
| The character designs and graphic elements look premium and polished. A consistent, bright, and vibrant color palette conveys energy and youthfulness, perfectly aligning with the target audience. | Bright and vibrant colors should be reserved for the main subject to maintain focus. Background elements would benefit from more muted tones to reduce distractions and improve visual clarity. |
| Both character and graphic animations are smooth, with a visually engaging flow. The “bounciness” theme adds a playful, music-inspired feel that aligns well with Spotify, used selectively on main subjects to minimize distractions. Seamless transitions between scenes keep the pacing dynamic, while “audio wave” elements effectively guide the viewer’s eye and connect topics. | |
| The voiceover is clear and strong, ensuring the message is delivered effectively and maintains viewer engagement. | The sound design lacks impact due to overly subtle SFX. Adding more pronounced and well-placed sound effects would enhance key moments and elevate the viewer’s experience. |
How to Get a Better Night’s Sleep
Industry: Healthcare
This video provides tips for improving sleep quality, such as avoiding caffeine, large meals, and electronic devices before bed.
It emphasizes maintaining a regular sleep schedule, exercising during the day, and keeping your room cool and quiet. Simple adjustments can help ensure a better night’s sleep.
| Highlights | Need Improvements |
|---|---|
| The video is concise and straightforward, focusing directly on the problems and solutions. This clarity makes the content easy to follow and highly effective. | The video’s conciseness sacrifices clarity, leaving viewers disoriented. Adding a brief introduction to set the context and a key takeaway at the end would provide structure and improve retention. |
| The realistic, warm lighting creates a relatable and homey atmosphere, connecting well with viewers. The consistent color palette for graphics maintains visual harmony throughout the video. | Incorporating more visual aids, such as icons or flow diagrams, would simplify complex information and make it easier to understand at a glance. |
| The simple animations effectively bring the graphics to life without distracting from the core message. | The animations feel too linear, and some unnecessary movements can cause confusion. Simplifying the motion and adding smoother transitions would improve focus and flow. |
| Good color correction and white balance enhance the realism, accurately conveying the environment and time of day. | |
| The voiceover is strong and clear, while the subtle background music complements the subject matter. The volume balance between VO and music is well-executed, ensuring a smooth listening experience. | The voiceover pace feels rushed for a sleep-related topic. Slowing it down and adopting a more relaxed tone would better match the subject matter and create a calming effect. |
EnSuite-Cloud ReVue for 3D Collaboration
Industry: SaaS
This video introduces EnSuite-Cloud ReVue, a secure 3D CAD collaboration software designed for modern engineering teams.
It enables seamless design reviews using 3D multi-CAD data like CATIA, NX, SOLIDWORKS, and Creo directly in a browser, without software installation or CAD licenses. With features like integrated conferencing, data protection, and no data footprint, it revolutionizes collaborative engineering workflows.
| Highlights | Need Improvements |
|---|---|
| The video clearly presents key features and benefits at a steady pace, ensuring viewers can understand each point without feeling rushed. It ends with an effective call to action, encouraging a free trial. | Incorporating more real-life customer issues would make the story more relatable and engaging. Highlighting challenges like missed deadlines or user frustration can better connect with the audience. |
| The clean and professional visuals align seamlessly with the brand’s identity, using consistent colors to reinforce recognition. Key subjects, such as users, collaboration platforms, or critical highlights like errors, are effectively emphasized through selective use of vibrant colors, ensuring clarity and focus in every scene. | Real-life issue scenes need more visual emphasis. Using red highlights or showcasing users’ struggles, such as frustration or missed deadlines, would enhance their prominence and impact. |
| Fluid animations create a polished and engaging experience, while dynamic transitions showcase the software’s capabilities seamlessly and maintain viewer interest. | Improve staging by separating the timing of subject animations. For example, in the issue scene at 0:08, animating everything at once overwhelms viewers and causes key information to be missed. Add subtle movements to background objects to make scenes feel livelier, while ensuring they don’t distract from the main subject. |
| The sound effects (SFX) are too quiet compared to the music, reducing their impact. Adding a voiceover (VO) would better explain the service functions and ensure viewers fully understand the message. |
Kennion Benefit Advisor
Industry: Law Firm
This video introduces Kennion Benefit Advisors, a company that challenges the traditional approach to group health insurance.
It highlights their proprietary benefits intelligence platform, offering businesses innovative solutions through impartial reviews with no cost or commitment. Kennion Benefit Advisors helps companies break free from cookie-cutter coverage and explore better, tailored options.
| Highlights | Need Improvements |
|---|---|
| The video challenges traditional health insurance limitations with a no-cost, no-obligation review and highlights a unique benefits intelligence platform. Its relatable tone and broad targeting maximize engagement, delivering a clear and compelling value proposition. | Emphasize measurable outcomes like cost savings or improved coverage to make the value proposition more concrete and compelling. |
| The consistent use of soft blue tones for characters and graphic elements creates a cohesive and polished look throughout the video. | |
| Seamless transitions creatively align with the script, enhancing narrative flow. The mix of low and high frame rates in character animation adds variety and visual interest. | Some transition sequences briefly display a blank solid screen, disrupting the video’s flow. Adding transitional elements or subtle animations would maintain visual continuity and keep viewers engaged. |
| The voiceover is well-balanced with the music and sound effects, resulting in a smooth and professional audio experience. |
Magai AI Toolbox
Industry: AI-powered App
This explainer video example introduces Magai, a platform designed to help users efficiently manage all the AI tools they use.
Magai integrates the most advanced AI tools into one intuitive interface, simplifying management and enhancing collaboration with others. It’s the ultimate solution for seamlessly organizing and maximizing the power of AI tools in one place.
| Highlights | Need Improvements |
|---|---|
| The video effectively engages viewers by combining the Show Don’t Tell approach with the PSB (Problem – Solution – Benefit) model, making the message clear and impactful. | |
| The clean, colorful visuals align well with the technology industry. Consistent color use and straightforward, balanced compositions make it easy for viewers to focus and absorb information. | Increase contrast between the background and main objects to make key elements stand out. Use more vibrant colors to evoke a tech-savvy and modern feel. Simplify UI elements by reducing unnecessary text, focusing only on the highlighted sections to avoid distractions. |
| Smooth animations with diverse techniques (sliding, scaling, fading) keep the video engaging. Thoughtful camera movements showcase product details effectively, while object interactions (e.g., 0:00–0:15) add realism and a sense of “weight.” | Add seamless transitions that incorporate the product’s UI to enhance flow and continuity. Synchronize animations, such as typography and UI movements, with the audio beats for a more cohesive and engaging experience. |
| Balance the audio by increasing SFX volume to match the music, ensuring all elements are clearly heard and impactful. |
Now that you’ve seen 15 inspiring explainer video examples, let’s take a closer look at what makes them so effective.
What are explainer video examples?
Explainer videos are designed to simplify complex ideas and deliver key messages in a way that’s both engaging and memorable.
A typical explainer video example lasts 60-90 seconds and uses storytelling, animation, live-action footage, voiceovers, and music to captivate viewers.
Unlike general educational videos, explainer videos focus specifically on promoting a product or service, striking a balance between entertainment and information.
The primary goal of these videos is twofold:
- Entertain viewers to capture their attention.
- Inform them with enough detail to build trust and credibility for your brand.
By analyzing these examples of explainer video, you can see how creativity, strategy, and concise communication come together to achieve marketing success. Whether you’re looking to engage new customers or explain a complex concept, these explainer video examples show why this format is an essential tool for businesses.
Who needs explainer videos?
Explainer videos are ideal for businesses with complex products or services that are hard to experience or understand firsthand. They simplify information, making it engaging and easy to grasp.
Here’s who benefits most:
- Software and Technology: Simplify abstract features for better user understanding.
- Industrial and Machinery: Showcase how equipment works when physical demonstrations aren’t possible.
- Healthcare: Explain medical products, procedures, or services clearly.
- Professional Services: Build trust by clarifying complex processes in fields like law or finance.
These businesses see significant benefits from using explainer videos:
- Boost Conversion Rates: Turn viewers into customers by explaining your value clearly.
- Increase Engagement: Keep audiences on your page longer with captivating visuals.
- Simplify Training: Provide concise, effective education for employees or customers.
By analyzing examples of explainer video, businesses can see how this format effectively communicates their message while driving results.
Why use an explainer video?
Explainer videos are powerful tools for achieving business goals. Their effectiveness lies in their ability to simplify and communicate information effectively.
Here’s what makes them so impactful:
Making Information Visual and Memorable
Explainer videos combine visuals, text, and visual metaphors to make even the most abstract or complicated ideas easy to understand.
For example, abstract concepts like “growth” or “efficiency” can be represented visually through growing plants or streamlined paths.
Research from Brain Rules shows that people retain 65% of information presented with visuals and text, compared to just 10% with text alone.
Storytelling for Emotional Connection
Presenting information as disconnected bullet points often makes it harder for viewers to remember due to random ordering. Storytelling solves this by arranging information into a logical and resonant flow, making the message easier to follow and retain.
This structured approach creates a narrative that builds understanding and keeps viewers engaged.
Eye-Catching Design
High-quality visuals capture attention and elevate brand perception. Eye-catching animations and professional designs ensure viewers stay focused, increasing the likelihood of action.
Evergreen Content
Explainer videos deliver valuable, timeless content that remains relevant for 2–3 years, making them a cost-effective solution for long-term use.
These features make explainer videos essential for businesses. By exploring examples of explainer video, you’ll see their unmatched ability to educate, engage, and inspire action.
Key Takeaways
Explainer videos simplify complex ideas, engage audiences, and drive results. The 15 explainer video examples showcase how storytelling and visuals create impactful content. Hope these insights help you craft your own compelling video and achieve your business goals.
