{"id":10173,"date":"2025-06-10T17:18:50","date_gmt":"2025-06-10T10:18:50","guid":{"rendered":"https:\/\/fycstudio.vn\/?p=10173"},"modified":"2025-06-10T17:26:24","modified_gmt":"2025-06-10T10:26:24","slug":"animated-video-marketing-toan-dien","status":"publish","type":"post","link":"https:\/\/fycstudio.vn\/vi\/video-marketing\/animated-video-marketing-toan-dien\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c animated video marketing: Kh\u1ecfi lo ph\u00ed c\u00f4ng &amp; ph\u00ed ti\u1ec1n"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Video Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video marketing, hi\u1ec3u \u0111\u01a1n gi\u1ea3n, l\u00e0 c\u00e1ch doanh nghi\u1ec7p d\u00f9ng video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u2013 sao cho d\u1ec5 hi\u1ec3u, d\u1ec5 nh\u1edb, d\u1ec5 tin v\u00e0\u2026 d\u1ec5 mua.<br>Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 xu h\u01b0\u1edbng n\u00e0y b\u00f9ng n\u1ed5:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>96% ng\u01b0\u1eddi t\u1eebng xem explainer video \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, v\u00e0 <strong>89% trong s\u1ed1 \u0111\u00f3 \u0111\u00e3\u2026 m\u00f3c v\u00ed <\/strong><a href=\"https:\/\/www.hubspot.com\/marketing-statistics#video-marketing-statistics\" rel=\"nofollow noopener\" target=\"_blank\">(HubSpot 2023)<\/a><br>Trung b\u00ecnh 1 ng\u01b0\u1eddi d\u00f9ng YouTube xem <strong>28.4 gi\u1edd video m\u1ed7i th\u00e1ng<\/strong> <a href=\"https:\/\/www.statista.com\/statistics\/1254810\/top-video-content-type-by-global-reach\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">(Statista 2024)<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng video marketing kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t ki\u1ec3u. V\u00e0 \u1edf FYC, ch\u00fang m\u00ecnh ch\u1ecdn animated video marketing \u2013 t\u1ee9c l\u00e0 d\u00f9ng ho\u1ea1t h\u00ecnh, \u0111\u1ed3 h\u1ecda \u0111\u1ed9ng \u2013 v\u00ec n\u00f3 gi\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i to\u00e1n m\u00e0 video quay th\u1eadt (live-action) kh\u00f4ng th\u1ec3 x\u1eed l\u00fd g\u1ecdn g\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ec sao animated video l\u1ea1i hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c video marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1c v\u1edbi video quay th\u1eadt c\u1ea7n setup m\u00e1y quay, b\u1ed1i c\u1ea3nh, di\u1ec5n vi\u00ean\u2026, animated video \u0111\u01b0\u1ee3c d\u1ef1ng ho\u00e0n to\u00e0n t\u1eeb h\u00ecnh v\u1ebd v\u00e0 chuy\u1ec3n \u0111\u1ed9ng \u2013 n\u00ean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi th\u1eddi ti\u1ebft, b\u1ed1i c\u1ea3nh th\u1eadt hay ng\u01b0\u1eddi th\u1eadt<\/li>\n\n\n\n<li>Th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3 c\u00e1c kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng: AI, d\u00f2ng ti\u1ec1n, c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m \u2013 nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 d\u1ef1ng \u0111\u1ea1o c\u1ee5 l\u00ean \u0111\u1ec3 quay \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>D\u1ec5 tinh ch\u1ec9nh, l\u00e0m l\u1ea1i, c\u1eaft gh\u00e9p \u2013 kh\u00f4ng c\u1ea7n \u201cquay l\u1ea1i t\u1eeb \u0111\u1ea7u\u201d<\/li>\n\n\n\n<li>\u0110\u1ed3ng b\u1ed9 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Uncharted | Car Wash I 2022 TUCSON | Hyundai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GHxsjz0WtNY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">V\u00ed d\u1ee5 v\u1ec1 live action video<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KB Buddy | App Intro | FYC Portfolio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PLtHeON66DU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">V\u00ed d\u1ee5 v\u1ec1 animated video<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"In China, The Future of Shopping Is Already Happening\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JQIV7GkQiqc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">V\u00ed d\u1ee5 v\u1ec1 live stream<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TR\u00c0 XANH KH\u00d4NG \u0110\u1ed8 | KH\u00d4NG \u0110\u1ed8, KH\u00d4NG STRESS! \u263a\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PGEGB4XpAn0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">V\u00ed d\u1ee5 v\u1ec1 stop motion<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c ki\u1ec3u animated video th\u01b0\u1eddng g\u1eb7p trong video marketing<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-regular\" style=\"font-size:18px\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>Lo\u1ea1i video<\/th><th>Khi n\u00e0o n\u00ean d\u00f9ng<\/th><\/tr><\/thead><tbody><tr><td><strong>Animation (2D\/3D)<\/strong><\/td><td>Khi mu\u1ed1n k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 nh\u00e2n v\u1eadt<\/td><\/tr><tr><td><strong>Motion Graphic<\/strong><\/td><td>Khi c\u1ea7n gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m ho\u1eb7c s\u1ed1 li\u1ec7u ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng<\/td><\/tr><tr><td><strong>VFX \/ CGI<\/strong><\/td><td>Khi c\u1ea7n t\u1ea1o hi\u1ec7u \u1ee9ng \u201cwow\u201d cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ho\u1eb7c TVC cao c\u1ea5p<\/td><\/tr><tr><td><strong>Mixed Media<\/strong><\/td><td>Khi c\u1ea7n linh ho\u1ea1t gi\u1eefa h\u00ecnh \u1ea3nh th\u1eadt v\u00e0 \u0111\u1ed3 h\u1ecda, nh\u01b0ng v\u1eabn ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1ee3i \u00edch c\u1ee7a Animated Video Marketing trong chi\u1ebfn l\u01b0\u1ee3c video marketing doanh nghi\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Khi n\u00f3i \u0111\u1ebfn video marketing, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p ngh\u0129 ngay \u0111\u1ebfn TVC, ph\u1ecfng v\u1ea5n, hay footage quay th\u1ef1c t\u1ebf. Nh\u01b0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u1ee9c t\u1ea1p ho\u1eb7c c\u1ea7n t\u0103ng chuy\u1ec3n \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng digital, animated video marketing m\u1edbi l\u00e0 v\u0169 kh\u00ed th\u1ef1c s\u1ef1 \u0111\u00e1ng g\u1eddm.<br>Animated video kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111\u1eb9p \u2013 m\u00e0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch c\u00f3 t\u00ednh to\u00e1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nhi\u1ec1u doanh nghi\u1ec7p \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 SaaS ho\u1eb7c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u2013 m\u1ed7i ph\u1ea7n tr\u0103m t\u0103ng tr\u01b0\u1edfng trong ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i (conversion rate) \u0111\u1ec1u k\u00e9o theo <strong>l\u1ee3i nhu\u1eadn l\u1edbn v\u00e0 chi ph\u00ed gi\u1ea3m m\u1ea1nh<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5:<br>Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p v\u00e0 l\u1eafp \u0111\u1eb7t robot c\u00f4ng nghi\u1ec7p, gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 300.000 USD\/n\u0103m. V\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n t\u1ea1i l\u00e0 4% tr\u00ean 1.000 lead\/n\u0103m v\u00e0 ng\u00e2n s\u00e1ch video marketing l\u00e0 117.000 USD<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><thead><tr><th>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/th><th>Doanh thu h\u00e0ng n\u0103m<\/th><th>CAC (chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng)<\/th><\/tr><\/thead><tbody><tr><td>4% (g\u1ed1c)<\/td><td>12 tri\u1ec7u USD<\/td><td>2.925 USD<\/td><\/tr><tr><td>5% (+1%)<\/td><td>15 tri\u1ec7u USD<\/td><td>2.340 USD (-20%)<\/td><\/tr><tr><td>6% (+2%)<\/td><td>18 tri\u1ec7u USD<\/td><td>1.950 USD (-33%)<br><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ec9 c\u1ea7n t\u0103ng 1\u20132% l\u00e0 doanh thu c\u00f3 th\u1ec3 t\u0103ng th\u00eam h\u00e0ng tri\u1ec7u USD \u2013 \u0111\u00f3 l\u00e0 l\u00fd do animated video marketing n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">Theo Wyzowl<\/a>, <strong>87% ng\u01b0\u1eddi d\u00f9ng<\/strong> quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi xem video c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u2013 v\u00e0 animated video th\u01b0\u1eddng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n nh\u1edd kh\u1ea3 n\u0103ng tr\u1ef1c quan h\u00f3a th\u00f4ng tin.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00ec sao animated video l\u1ea1i c\u00f3 s\u1ee9c m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i cao?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bi\u1ebfn nh\u1eefng th\u1ee9 \u201ckh\u00f3 nu\u1ed1t\u201d nh\u01b0 AI, Big Data, hay m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh th\u00e0nh h\u00ecnh \u1ea3nh d\u1ec5 hi\u1ec3u<\/li>\n\n\n\n<li>K\u00e9o d\u00e0i th\u1eddi gian ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem<\/li>\n\n\n\n<li>Lo\u1ea1i b\u1ecf r\u00e0o c\u1ea3n t\u00e2m l\u00fd \u201cl\u01b0\u1eddi \u0111\u1ecdc\u201d ho\u1eb7c \u201ckh\u00f4ng hi\u1ec3u n\u00ean kh\u00f4ng tin\u201d<\/li>\n\n\n\n<li>T\u1ea1o tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 t\u1eeb \u00e2m thanh, h\u00ecnh \u1ea3nh \u0111\u1ebfn nh\u1ecbp k\u1ec3 chuy\u1ec7n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Animated video kh\u00f4ng ch\u1ec9 \u201ccho \u0111\u1eb9p\u201d \u2013 m\u00e0 l\u00e0 <strong>b\u1ea3n chuy\u1ec3n th\u1ec3 tr\u1ef1c quan c\u1ee7a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Gi\u1ea3m chi ph\u00ed marketing ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trong ng\u1eafn h\u1ea1n:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linh ho\u1ea1t s\u1ea3n xu\u1ea5t<\/strong>: Kh\u00f4ng c\u1ea7n di\u1ec5n vi\u00ean, th\u1eddi ti\u1ebft \u0111\u1eb9p, hay di chuy\u1ec3n \u0111\u1ebfn nhi\u1ec1u b\u1ed1i c\u1ea3nh \u2192 ti\u1ebft ki\u1ec7m logistics<\/li>\n\n\n\n<li><strong>L\u00e0m vi\u1ec7c t\u1eeb xa<\/strong>: T\u1ea5t c\u1ea3 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 v\u1ebd v\u00e0 d\u1ef1ng t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chi ph\u00ed trung b\u00ecnh cho 1 video animated d\u1ea1ng explainer (90\u2013120s): <strong>5.000\u20137.000 USD<\/strong>, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ebft k\u1ecbch b\u1ea3n<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh<\/li>\n\n\n\n<li>Animation<\/li>\n\n\n\n<li>Voice-over<\/li>\n\n\n\n<li>H\u1eadu k\u1ef3 \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh (sfx, \u00e2m nh\u1ea1c, chuy\u1ec3n c\u1ea3nh)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trong khi \u0111\u00f3, m\u1ed9t video live-action t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u00f3 th\u1ec3 \u0111\u1ed9i l\u00ean <strong>15.000\u201350.000 USD<\/strong>, t\u00f9y v\u00e0o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a b\u1ed1i c\u1ea3nh<\/li>\n\n\n\n<li>Y\u00eau c\u1ea7u v\u1ec1 thi\u1ebft b\u1ecb, \u00e1nh s\u00e1ng, \u0111\u1ea1o di\u1ec5n<\/li>\n\n\n\n<li>Di\u1ec5n vi\u00ean v\u00e0 ekip quay d\u1ef1ng<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 chi ph\u00ed s\u1ea3n xu\u1ea5t video live-action kh\u00e1 cao nh\u01b0ng n\u00f3 s\u1ebd mang l\u1ea1i s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i cho ng\u01b0\u1eddi xem, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 animated video kh\u00f3 so b\u00ec v\u1edbi live-action video. Tuy nhi\u00ean, khi budget s\u1ea3n xu\u1ea5t h\u1ea1n ch\u1ebf th\u00ec animated video s\u1ebd l\u00e0 1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trong d\u00e0i h\u1ea1n:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi ph\u00ed b\u1ea3o tr\u00ec th\u1ea5p<\/strong>: Ch\u1ec9nh s\u1eeda d\u1ec5, kh\u00f4ng c\u1ea7n quay l\u1ea1i t\u1eeb \u0111\u1ea7u<\/li>\n\n\n\n<li><strong>T\u00e1i s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng<\/strong>: C\u00f3 th\u1ec3 cut th\u00e0nh phi\u00ean b\u1ea3n ng\u1eafn, d\u1ecbch subtitle, ho\u1eb7c chuy\u1ec3n th\u1ec3 th\u00e0nh video \u0111\u00e0o t\u1ea1o<\/li>\n\n\n\n<li><strong>T\u00f9y bi\u1ebfn linh ho\u1ea1t<\/strong>: C\u00f9ng m\u1ed9t video c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 d\u00f9ng cho social media, h\u1ed9i th\u1ea3o n\u1ed9i b\u1ed9, onboarding, v.v.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ed5ng th\u1ec3, animated video c\u00f3 th\u1ec3 <strong>ti\u1ebft ki\u1ec7m 60\u201380% chi ph\u00ed<\/strong> so v\u1edbi live-action, v\u00e0 gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 trong chi\u1ebfn d\u1ecbch video marketing d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Animated Video Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch video marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch <strong>video marketing<\/strong>, nhi\u1ec1u doanh nghi\u1ec7p r\u01a1i v\u00e0o v\u00f2ng xo\u00e1y \u201cc\u1ee9 l\u00e0m r\u1ed3i t\u00ednh\u201d \u2013 v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 m\u1ea5t ti\u1ec1n, m\u1ea5t th\u1eddi gian, ROI g\u1ea7n nh\u01b0 b\u1eb1ng 0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng ngay t\u1eeb \u0111\u1ea7u:<br><strong>\u201cVideo n\u00e0y sinh ra \u0111\u1ec3 l\u00e0m g\u00ec trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang kh\u00f4ng \u0111\u1ebfn t\u1eeb c\u1ea3m t\u00ednh, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c <strong>x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong marketing funnel<\/strong>. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd bi\u1ebft:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t l\u00e0 g\u00ec<\/li>\n\n\n\n<li>N\u00ean d\u00f9ng lo\u1ea1i video n\u00e0o<\/li>\n\n\n\n<li>Ph\u00e2n ph\u1ed1i video \u1edf \u0111\u00e2u cho \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5 Giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c video marketing theo funnel<\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>Giai \u0111o\u1ea1n<\/th><th>M\u1ee5c ti\u00eau<\/th><th>Lo\u1ea1i video ph\u00f9 h\u1ee3p<\/th><\/tr><\/thead><tbody><tr><td><strong>Awareness<\/strong> (Nh\u1eadn th\u1ee9c)<\/td><td>T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td><td>Storytelling, video gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><tr><td><strong>Interest<\/strong> (Quan t\u00e2m)<\/td><td>K\u00edch th\u00edch t\u00ecm hi\u1ec3u th\u00eam<\/td><td>Explainer video, ph\u1ecfng v\u1ea5n chuy\u00ean gia<\/td><\/tr><tr><td><strong>Consideration<\/strong> (C\u00e2n nh\u1eafc)<\/td><td>Thuy\u1ebft ph\u1ee5c \u0111\u1ec3 \u0111\u0103ng k\u00fd\/t\u1ea3i t\u00e0i li\u1ec7u<\/td><td>Video so s\u00e1nh, m\u00f4 t\u1ea3 t\u00ednh n\u0103ng chi ti\u1ebft<\/td><\/tr><tr><td><strong>Decision<\/strong> (Quy\u1ebft \u0111\u1ecbnh)<\/td><td>Th\u00fac \u0111\u1ea9y mua h\u00e0ng<\/td><td>Testimonial, video khuy\u1ebfn m\u00e3i, demo \u0111\u1eb7t h\u00e0ng<\/td><\/tr><tr><td><strong>Retention<\/strong> (Gi\u1eef ch\u00e2n)<\/td><td>T\u0103ng trung th\u00e0nh, gi\u1ea3m h\u1ee7y d\u1ecbch v\u1ee5<\/td><td>Video c\u1ea3m \u01a1n, h\u01b0\u1edbng d\u1eabn n\u00e2ng cao, th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trong \u0111\u00f3, animated video marketing \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u1edf 3 giai \u0111o\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interest<\/strong>: gi\u00fap gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng, d\u1ec5 hi\u1ec3u<\/li>\n\n\n\n<li><strong>Consideration<\/strong>: t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng nh\u1edd tr\u1ef1c quan h\u00f3a t\u00ednh n\u0103ng<\/li>\n\n\n\n<li><strong>Retention<\/strong>: d\u00f9ng l\u1ea1i thi\u1ebft k\u1ebf c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u00e0o t\u1ea1o, c\u1eadp nh\u1eadt, gi\u1eef kh\u00e1ch<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">L\u00e0m sao bi\u1ebft b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u th\u1ef1c t\u1ebf:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>Giai \u0111o\u1ea1n<\/th><th>D\u1ea5u hi\u1ec7u &amp; Ch\u1ec9 s\u1ed1<\/th><\/tr><\/thead><tbody><tr><td>Awareness<\/td><td>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb th\u1ea5p, website \u00edt traffic, search to\u00e0n t\u1eeb kh\u00f4ng g\u1eafn th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><tr><td>Interest<\/td><td>CTR cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, th\u1eddi gian \u1edf l\u1ea1i trang t\u0103ng<\/td><\/tr><tr><td>Consideration<\/td><td>Ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u1ea3i t\u00e0i li\u1ec7u, xem k\u1ef9 s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a ch\u1ed1t<\/td><\/tr><tr><td>Decision<\/td><td>Form \u0111\u0103ng k\u00fd t\u0103ng, contact nhi\u1ec1u, nh\u01b0ng gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf d\u1edf<\/td><\/tr><tr><td>Retention<\/td><td>Kh\u00e1ch quay l\u1ea1i mua l\u1ea7n 2, d\u00f9ng loyalty app, t\u1ef7 l\u1ec7 churn gi\u1ea3m<\/td><\/tr><tr><td>Advocacy<\/td><td>Referral t\u0103ng, nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u1ed1t tr\u00ean social, ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i video marketing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 giai \u0111o\u1ea1n funnel, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ch\u1ecdn <strong>platform ph\u00f9 h\u1ee3p<\/strong> \u0111\u1ec3 video ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1ch ch\u1ecdn n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi xem (Target Audience)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>H\u00e0nh vi<\/th><th>N\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p<\/th><\/tr><\/thead><tbody><tr><td>Gen Z th\u00edch n\u1ed9i dung ng\u1eafn, vui nh\u1ed9n<\/td><td>TikTok, Instagram Reels<\/td><\/tr><tr><td>Ng\u01b0\u1eddi l\u00e0m chuy\u00ean m\u00f4n mu\u1ed1n h\u1ecdc s\u00e2u<\/td><td>YouTube, LinkedIn<\/td><\/tr><tr><td>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch c\u1ea3m x\u00fac, d\u1ec5 xem<\/td><td>Facebook, TikTok<\/td><\/tr><tr><td>Doanh nghi\u1ec7p B2B c\u1ea7n gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3<\/td><td>LinkedIn, website, YouTube<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n l\u00e0m cho h\u00e3ng \u0111\u1ed3 u\u1ed1ng: h\u00e3y \u01b0u ti\u00ean TikTok, Reels, content ng\u1eafn b\u1eaft trend<\/li>\n\n\n\n<li>B\u1ea1n b\u00e1n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd: h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o explainer video tr\u00ean YouTube + case study tr\u00ean website<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1ch ch\u1ecdn n\u1ec1n t\u1ea3ng theo giai \u0111o\u1ea1n trong funnel<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>T\u1ea7ng funnel<\/th><th>N\u1ec1n t\u1ea3ng g\u1ee3i \u00fd<\/th><th>T\u00e1c v\u1ee5 c\u1ee5 th\u1ec3<\/th><\/tr><\/thead><tbody><tr><td>Awareness<\/td><td>TikTok, Reels, Facebook<\/td><td>Video ng\u1eafn viral, ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1edf r\u1ed9ng reach<\/td><\/tr><tr><td>Consideration<\/td><td>YouTube, Website, LinkedIn<\/td><td>\u0110\u0103ng explainer video, case study, FAQ b\u1eb1ng video<\/td><\/tr><tr><td>Decision<\/td><td>Instagram Shop, Email, Retarget<\/td><td>Video khuy\u1ebfn m\u00e3i, testimonial, CTA r\u00f5 r\u00e0ng<\/td><\/tr><tr><td>Retention<\/td><td>Email, loyalty app<\/td><td>Video c\u1ea3m \u01a1n, h\u01b0\u1edbng d\u1eabn n\u00e2ng cao<\/td><\/tr><tr><td>Advocacy<\/td><td>TikTok, Instagram, Website<\/td><td>Hashtag challenge, referral campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Animated video marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn nhanh, t\u00e1i s\u1eed d\u1ee5ng \u0111a n\u1ec1n t\u1ea3ng v\u00e0 c\u1eaft g\u1ecdt linh ho\u1ea1t cho t\u1eebng funnel \u2013 \u0111i\u1ec1u m\u00e0 live-action kh\u00f3 l\u00e0m \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng quay l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u01b0\u1edbng d\u1eabn s\u1ea3n xu\u1ea5t animated video marketing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">B\u1eaft \u0111\u1ea7u t\u1eeb concept: video n\u00e0y sinh ra \u0111\u1ec3 n\u00f3i \u0111i\u1ec1u g\u00ec?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Concept l\u00e0 linh h\u1ed3n c\u1ee7a m\u1ed9t video. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u201c\u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho vui\u201d, m\u00e0 l\u00e0 c\u00e1ch b\u1ea1n tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi g\u1ed1c r\u1ec5:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Video truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/strong> \u2192 Th\u1ec3 hi\u1ec7n qua c\u00e2u chuy\u1ec7n, b\u1ed1i c\u1ea3nh, t\u00ecnh ti\u1ebft<\/li>\n\n\n\n<li><strong>Video khi\u1ebfn ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y g\u00ec?<\/strong> \u2192 Th\u1ec3 hi\u1ec7n qua h\u00ecnh \u1ea3nh, chuy\u1ec3n \u0111\u1ed9ng, \u00e2m thanh<\/li>\n\n\n\n<li><strong>Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 c\u00f3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong> \u2192 D\u1ef1a v\u00e0o n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 ho\u1eb7c ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5: <br>V\u1edbi video VFA, FYC ch\u1ecdn concept <strong>fascience<\/strong> \u2013 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa <em>fashion<\/em> v\u00e0 <em>science<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-1024x576.webp\" alt=\"Minh h\u1ecda quy tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t th\u1eddi trang \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed3 h\u1ecda ho\u1ea1t h\u00ecnh, \u1ee9ng d\u1ee5ng trong video marketing ng\u00e0nh th\u1eddi trang.\" class=\"wp-image-9227\" srcset=\"https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-1024x576.webp 1024w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-300x169.webp 300w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-768x432.webp 768w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-1536x864.webp 1536w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-150x85.webp 150w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element-600x338.webp 600w, https:\/\/fycstudio.vn\/wp-content\/uploads\/2021\/12\/Element.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>T\u1ee9c l\u00e0 kh\u00f4ng d\u00f9ng th\u1eddi trang nh\u01b0 m\u1ed9t c\u1ea3m h\u1ee9ng c\u1ea3m t\u00ednh, m\u00e0 \u0111\u1eb7t th\u1eddi trang v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1ea3ng d\u1ea1y c\u00f3 c\u1ea5u tr\u00fac, c\u00f3 n\u1ec1n t\u1ea3ng khoa h\u1ecdc, c\u00f3 quy tr\u00ecnh logic. T\u1eeb tone m\u00e0u, ki\u1ec3u chuy\u1ec3n \u0111\u1ed9ng, \u0111\u1ebfn b\u1ed1 c\u1ee5c s\u1eafp \u0111\u1eb7t t\u1eebng c\u1ea3nh \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u truy\u1ec1n t\u1ea3i tinh th\u1ea7n:<br>\u201c\u1ede \u0111\u00e2y, b\u1ea1n kh\u00f4ng h\u1ecdc theo c\u1ea3m h\u1ee9ng \u2013 b\u1ea1n h\u1ecdc nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 t\u01b0 duy k\u1ef9 thu\u1eadt.\u201d<br>Concept n\u00e0y gi\u00fap video v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c n\u00e9t thanh l\u1ecbch c\u1ee7a ng\u00e0nh th\u1eddi trang, v\u1eeba th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ec1u s\u00e2u chuy\u00ean m\u00f4n v\u00e0 t\u01b0 duy h\u1ec7 th\u1ed1ng \u2013 \u0111i\u1ec1u m\u00e0 VFA mu\u1ed1n nh\u1ea5n m\u1ea1nh.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/fycstudio.vn\/explainer-video-case-study\/fashion-animated-infographic\/\"><strong>Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n video 12 V\u1ecb tr\u00ed th\u1eddi trang c\u1ee7a VFA<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vi\u1ebft k\u1ecbch b\u1ea3n video: t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn storyboard<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 m\u1ed9t video marketing ho\u1ea1t h\u00ecnh hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 <strong>k\u1ecbch b\u1ea3n ch\u1eb7t \u2013 g\u1ecdn \u2013 d\u1ec5 hi\u1ec3u<\/strong>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch tri\u1ec3n khai:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ch\u1ecdn m\u00f4 h\u00ecnh k\u1ecbch b\u1ea3n ph\u00f9 h\u1ee3p:<\/strong>\n<ul class=\"wp-block-list\">\n<li>AIDA (Attention, Interest, Desire, Action)<\/li>\n\n\n\n<li>PSB (Problem \u2013 Solution \u2013 Benefit)<\/li>\n\n\n\n<li>STAR (Situation \u2013 Task \u2013 Action \u2013 Result) n\u1ebfu b\u1ea1n l\u00e0m case study<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Vi\u1ebft t\u00ecnh ti\u1ebft c\u1ee5 th\u1ec3 cho t\u1eebng \u0111o\u1ea1n (scene):<\/strong><br>M\u1ed7i \u0111o\u1ea1n n\u00ean c\u00f3 1 \u00fd ch\u00ednh, 1 h\u00e0nh \u0111\u1ed9ng, 1 c\u1ea3m x\u00fac r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li><strong>Vi\u1ebft tho\u1ea1i ho\u1eb7c super (text hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh):<\/strong><br>Gi\u1eef ng\u1eafn g\u1ecdn, \u0111\u01a1n ngh\u0129a, tr\u00e1nh ch\u01a1i ch\u1eef ph\u1ee9c t\u1ea1p.<\/li>\n\n\n\n<li><strong>V\u1ebd storyboard:<\/strong><br>\u0110\u00e2y l\u00e0 b\u1ea3n nh\u00e1p b\u1eb1ng h\u00ecnh \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi h\u00ecnh dung m\u1ea1ch video. D\u00f9 v\u1ebd tay hay ph\u1ea7n m\u1ec1m th\u00ec c\u0169ng n\u00ean th\u1ec3 hi\u1ec7n r\u00f5 b\u1ed1 c\u1ee5c \u2013 nh\u00e2n v\u1eadt \u2013 v\u1ecb tr\u00ed text \u2013 h\u00e0nh \u0111\u1ed9ng ch\u00ednh.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh: t\u1ea1o th\u1ebf gi\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 ph\u1ea7n bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh h\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh FYC khuy\u1ebfn ngh\u1ecb:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1ea1o moodboard:<\/strong><br>T\u1eadp h\u1ee3p h\u00ecnh \u1ea3nh tham kh\u1ea3o cho:\n<ul class=\"wp-block-list\">\n<li>Nh\u00e2n v\u1eadt<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Ki\u1ec3u typography<\/li>\n\n\n\n<li>C\u00e1ch ph\u1ed1i m\u00e0u<\/li>\n\n\n\n<li>G\u00f3c m\u00e1y (d\u00f9 l\u00e0 video ho\u1ea1t h\u00ecnh nh\u01b0ng v\u1eabn c\u1ea7n t\u1ea1o nh\u1ecbp th\u1ecb gi\u00e1c nh\u01b0 trong \u0111i\u1ec7n \u1ea3nh)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ph\u00e1c th\u1ea3o \u2192 ch\u1ec9nh s\u1eeda \u2192 \u0111i n\u00e9t \u2192 l\u00ean m\u00e0u:<\/strong><br>Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng m\u1ea5t 3\u20137 v\u00f2ng duy\u1ec7t n\u1ebfu l\u00e0m b\u00e0i b\u1ea3n. M\u1ed7i c\u1ea3nh c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eeba \u0111\u1eb9p \u2013 v\u1eeba \u0111\u00fang th\u00f4ng \u0111i\u1ec7p.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Animation: bi\u1ebfn h\u00ecnh \u1ea3nh t\u0129nh th\u00e0nh tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ef1a v\u00e0o storyboard, b\u1ea1n b\u1eaft \u0111\u1ea7u <strong>th\u1ed5i h\u1ed3n<\/strong> v\u00e0o video. Tu\u1ef3 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, b\u1ea1n ch\u1ecdn k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>K\u1ef9 thu\u1eadt<\/th><th>Khi n\u00e0o n\u00ean d\u00f9ng<\/th><\/tr><\/thead><tbody><tr><td>2D Animation<\/td><td>Explainer video, social video (ng\u1eafn, d\u1ec5 hi\u1ec3u)<\/td><\/tr><tr><td>3D Animation<\/td><td>Video s\u1ea3n ph\u1ea9m cao c\u1ea5p, gi\u1edbi thi\u1ec7u c\u00f4ng ngh\u1ec7<\/td><\/tr><tr><td>Motion Graphic<\/td><td>Di\u1ec5n gi\u1ea3i quy tr\u00ecnh, d\u1eef li\u1ec7u k\u1ef9 thu\u1eadt<\/td><\/tr><tr><td>Whiteboard Animation<\/td><td>\u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9, chia s\u1ebb ki\u1ebfn th\u1ee9c<\/td><\/tr><tr><td>Stop Motion<\/td><td>D\u1ef1 \u00e1n ngh\u1ec7 thu\u1eadt, k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua k\u1ef9 thu\u1eadt l\u1ea1 m\u1eaft<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi video marketing c\u1ea7n nhi\u1ec1u phi\u00ean b\u1ea3n, animated video c\u00f3 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u00ec d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh, kh\u00f4ng ph\u1ee5 thu\u1ed9c b\u1ed1i c\u1ea3nh th\u1ef1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">L\u1ed3ng ti\u1ebfng &amp; Nh\u1ea1c n\u1ec1n: c\u1ea3m x\u00fac n\u1eb1m \u1edf \u0111\u00e2y<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t video t\u1ed1t nh\u01b0ng gi\u1ecdng VO ho\u1eb7c nh\u1ea1c n\u1ec1n kh\u00f4ng h\u1ee3p th\u00ec\u2026 c\u00f4ng c\u1ed1c. \u0110\u00e2y l\u00e0 c\u00e1ch ch\u1ecdn hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice-over (VO):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ch\u1ecdn voice<\/strong> theo m\u1ee5c ti\u00eau video (gi\u1ecdng n\u1eef mi\u1ec1n Nam cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, gi\u1ecdng nam tr\u1ea7m cho t\u00e0i ch\u00ednh, v.v.)<\/li>\n\n\n\n<li><strong>Thu \u00e2m<\/strong>: C\u00f3 th\u1ec3 thu t\u1eeb xa ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1ea1i studio. N\u1ebfu ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, c\u00f3 th\u1ec3 d\u00f9ng AI voice nh\u01b0ng ch\u1ec9 v\u1edbi ng\u00f4n ng\u1eef ph\u1ed5 bi\u1ebfn.<\/li>\n\n\n\n<li><strong>H\u1eadu k\u1ef3<\/strong>: Ch\u1ec9nh nh\u1ecbp ngh\u1ec9, \u00e2m l\u01b0\u1ee3ng \u0111\u1ec1u nhau. \u0110\u00e2y l\u00e0 kh\u00e2u nh\u1ecf nh\u01b0ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m x\u00fac.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u1ea1c n\u1ec1n:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>M\u1ee5c ti\u00eau video<\/th><th>Nh\u1ea1c ph\u00f9 h\u1ee3p<\/th><\/tr><\/thead><tbody><tr><td>Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u<\/td><td>Pop, orchestral m\u1ea1nh, upbeat electronic<\/td><\/tr><tr><td>Thuy\u1ebft ph\u1ee5c kh\u00e1n gi\u1ea3<\/td><td>Lo-fi, ambient, piano, acoustic<\/td><\/tr><tr><td>Gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p B2B<\/td><td>Piano nh\u1eb9, nh\u1ea1c cinematic, ambient hi\u1ec7n \u0111\u1ea1i<\/td><\/tr><tr><td>Truy\u1ec1n c\u1ea3m h\u1ee9ng<\/td><td>Indie, acoustic, ballad nh\u1eb9 nh\u00e0ng<\/td><\/tr><tr><td>Viral social<\/td><td>D\u00f9ng nh\u1ea1c \u0111ang trend tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m launch 2\u20134 tu\u1ea7n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eebng \u0111\u1ec3 nh\u1ea1c n\u1ec1n \u201cchi\u1ebfm s\u00f3ng\u201d n\u1ed9i dung \u2013 h\u00e3y \u0111\u1ec3 n\u00f3 <em>d\u1eabn c\u1ea3m x\u00fac<\/em>, kh\u00f4ng \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: C\u00e1i g\u00ec \u0111o \u0111\u01b0\u1ee3c th\u00ec s\u1ebd qu\u1ea3n \u0111\u01b0\u1ee3c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i, b\u01b0\u1edbc cu\u1ed1i c\u00f9ng (v\u00e0 s\u1ed1ng c\u00f2n) c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch video marketing l\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<br>V\u1edbi animated video marketing, vi\u1ec7c n\u00e0y c\u00e0ng quan tr\u1ecdng \u2013 v\u00ec b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u00e2u l\u00e0 c\u1ea3nh gi\u1eef ch\u00e2n kh\u00e1n gi\u1ea3 t\u1ed1t, \u0111\u00e2u l\u00e0 \u0111o\u1ea1n khi\u1ebfn h\u1ecd b\u1ecf \u0111i, v\u00e0 \u0111o\u1ea1n n\u00e0o n\u00ean t\u00e1i s\u1eed d\u1ee5ng cho c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n theo d\u00f5i<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>Ch\u1ec9 s\u1ed1<\/th><th>\u00dd ngh\u0129a<\/th><\/tr><\/thead><tbody><tr><td><strong>T\u1ef7 l\u1ec7 nh\u1ea5p (CTR)<\/strong><\/td><td>Thumbnail c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn? Ti\u00eau \u0111\u1ec1 c\u00f3 \u0111\u1ee7 r\u00f5 r\u00e0ng?<\/td><\/tr><tr><td><strong>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh video<\/strong><\/td><td>N\u1ed9i dung c\u00f3 \u0111\u1ee7 cu\u1ed1n h\u00fat \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem?<\/td><\/tr><tr><td><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/strong><\/td><td>Video c\u00f3 t\u1ea1o ra h\u00e0nh \u0111\u1ed9ng? (\u0111\u0103ng k\u00fd, mua h\u00e0ng, t\u1ea3i t\u00e0i li\u1ec7u)<\/td><\/tr><tr><td><strong>ROI (Return on Investment)<\/strong><\/td><td>M\u1ed7i 1 \u0111\u1ed3ng b\u1ea1n \u0111\u1ea7u t\u01b0, b\u1ea1n thu l\u1ea1i bao nhi\u00eau gi\u00e1 tr\u1ecb?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9ng c\u00f4ng c\u1ee5 g\u00ec \u0111\u1ec3 do?<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-style:none;border-width:0px\"><thead><tr><th>N\u1ec1n t\u1ea3ng<\/th><th>C\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p<\/th><\/tr><\/thead><tbody><tr><td>YouTube<\/td><td><strong>YouTube Analytics<\/strong> \u2013 xem th\u1eddi gian xem trung b\u00ecnh, \u0111i\u1ec3m r\u01a1i b\u1ecf video, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n<\/td><\/tr><tr><td>Facebook &amp; TikTok<\/td><td><strong>Meta Insights &amp; TikTok Analytics<\/strong> \u2013 \u0111o l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb, comment<\/td><\/tr><tr><td>Website<\/td><td><strong>Google Analytics<\/strong> \u2013 theo d\u00f5i ngu\u1ed3n traffic t\u1eeb video, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng sau khi xem<\/td><\/tr><tr><td>Email<\/td><td><strong>HubSpot, ActiveCampaign, CRM kh\u00e1c<\/strong> \u2013 xem ng\u01b0\u1eddi d\u00f9ng c\u00f3 b\u1ea5m xem video trong email kh\u00f4ng, h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c ti\u1ebfp kh\u00f4ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u1ee3i \u00fd t\u1ed1i \u01b0u:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>K\u1ebft h\u1ee3p ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 c\u1ea3m t\u00ednh<\/strong>: CTR cao nh\u01b0ng comment ch\u00ea n\u1ed9i dung \u2192 ch\u01b0a th\u00e0nh c\u00f4ng. Completion rate th\u1ea5p \u2192 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nh\u1ecbp d\u1ef1ng ho\u1eb7c \u0111\u1ed9 d\u00e0i.<\/li>\n\n\n\n<li><strong>So s\u00e1nh c\u00e1c version video<\/strong>: \u0110\u0103ng A\/B 2 phi\u00ean b\u1ea3n thumbnail, c\u00e2u m\u1edf \u0111\u1ea7u, ho\u1eb7c nh\u1ea1c n\u1ec1n \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng hi\u1ec7u qu\u1ea3 t\u1eebng y\u1ebfu t\u1ed1.<\/li>\n\n\n\n<li><strong>\u0110\u1eebng ch\u1ec9 \u0111o hi\u1ec7u su\u1ea5t \u2013 h\u00e3y \u0111o ti\u1ebfn \u0111\u1ed9 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ed9t animated video n\u1ebfu \u0111\u1ee7 \u201c\u0111\u1eb9p\u201d v\u00e0 \u0111\u00fang insight, c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng trong 6\u201312 th\u00e1ng \u1edf nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u00e3y xem \u0111\u00f3 l\u00e0 t\u00e0i s\u1ea3n, kh\u00f4ng ch\u1ec9 l\u00e0 content nh\u1ea5t th\u1eddi.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft h\u01b0\u1edbng d\u1eabn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t chi\u1ebfn d\u1ecbch <strong>video marketing<\/strong> hi\u1ec7u qu\u1ea3 kh\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cl\u00e0m video cho c\u00f3\u201d, m\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi:<br><strong>\u201cVideo n\u00e0y \u0111ang \u1edf \u0111\u00e2u trong chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3?\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n \u0111\u00e3 bi\u1ebft r\u00f5 m\u1ee5c ti\u00eau (nh\u1eadn di\u1ec7n, chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n), ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng, v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t b\u00e0i b\u1ea3n \u2013 th\u00ec video kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t content \u0111\u1eb9p, m\u00e0 l\u00e0 m\u1ed9t <strong>t\u00e0i s\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi l\u00e2u d\u00e0i<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi c\u00e1c doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p, c\u1ea7n n\u1ed9i dung s\u1ed1ng l\u00e2u \u2013 s\u1ed1ng s\u00e2u \u2013 c\u00f3 th\u1ec3 tu\u1ef3 bi\u1ebfn \u2013 th\u00ec animated video marketing l\u00e0 l\u1ef1a ch\u1ecdn g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 thay th\u1ebf.<br>N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u1eb9p, m\u00e0 c\u00f2n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1ec5 \u0111i\u1ec1u ch\u1ec9nh theo t\u1eebng giai \u0111o\u1ea1n funnel<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u chi ph\u00ed h\u01a1n live-action<\/li>\n\n\n\n<li>T\u1ea1o c\u1ea3m x\u00fac v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n b\u00e0i vi\u1ebft, slide, hay banner t\u0129nh<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3m g\u1ecdn quy tr\u00ecnh l\u00e0m animated video marketing:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng theo t\u1eebng t\u1ea7ng ph\u1ec5u<\/li>\n\n\n\n<li>Ch\u1ecdn concept video \u0111\u00fang insight th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Vi\u1ebft k\u1ecbch b\u1ea3n, storyboard v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh c\u00f3 h\u1ec7 th\u1ed1ng<\/li>\n\n\n\n<li>S\u1ea3n xu\u1ea5t animation chuy\u00ean nghi\u1ec7p, \u0111\u1ed3ng b\u1ed9 v\u1edbi gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Ph\u00e2n ph\u1ed1i \u0111\u00fang n\u1ec1n t\u1ea3ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u nh\u01b0 m\u1ed9t k\u00eanh \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1eb9o &amp; l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi l\u00e0m video marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ec3 c\u1ea3 khi b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t v\u00e0 ng\u00e2n s\u00e1ch \u1ed5n, video marketing v\u1eabn d\u1ec5 th\u1ea5t b\u1ea1i n\u1ebfu thi\u1ebfu kinh nghi\u1ec7m tri\u1ec3n khai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng m\u1eb9o quan tr\u1ecdng v\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 ch\u00fang m\u00ecnh th\u1ea5y r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i khi l\u00e0m animated video marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u1eb9o gi\u00fap video marketing h\u1ea5p d\u1eabn h\u01a1n<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. B\u1eaft m\u1eaft ngay 3 gi\u00e2y \u0111\u1ea7u ti\u00ean<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi xem l\u01b0\u1edbt qua video trong 0.5 gi\u00e2y \u0111\u1ea7u \u2013 n\u1ebfu kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, h\u1ecd s\u1ebd b\u1ecf \u0111i. H\u00e3y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1edf \u0111\u1ea7u b\u1eb1ng m\u1ed9t t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd, m\u1ed9t c\u00e2u h\u1ecfi g\u00e2y t\u00f2 m\u00f2 ho\u1eb7c m\u1ed9t chuy\u1ec3n \u0111\u1ed9ng \u0111\u1ed9t ph\u00e1<\/li>\n\n\n\n<li>D\u00f9ng chuy\u1ec3n c\u1ea3nh m\u1ea1nh, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Gi\u1eef n\u1ed9i dung ng\u1eafn g\u1ecdn, \u0111\u00fang tr\u1ecdng t\u00e2m<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video qu\u1ea3ng c\u00e1o: 15\u201330s<\/li>\n\n\n\n<li>Explainer video: 60\u201390s<\/li>\n\n\n\n<li>Video \u0111\u00e0o t\u1ea1o: 2\u20133 ph\u00fat<br>\ud83c\udfaf M\u1ed7i video n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. Nhi\u1ec1u doanh nghi\u1ec7p c\u1ed1 g\u1eafng nh\u1ed3i 5\u20136 n\u1ed9i dung \u2192 kh\u00e1ch h\u00e0ng nh\u1edb&#8230; \u0111\u00fang 0.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Vi\u1ebft k\u1ecbch b\u1ea3n d\u1ec5 \u0111\u1ecdc \u2013 d\u1ec5 hi\u1ec3u \u2013 d\u1ec5 n\u00f3i<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ecbch b\u1ea3n qu\u00e1 d\u00e0i d\u00f2ng, ng\u00f4n ng\u1eef hoa m\u1ef9 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi xem \u201cl\u1ea1c l\u1ed1i\u201d. Thay v\u00e0o \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ebft nh\u01b0 n\u00f3i<\/li>\n\n\n\n<li>D\u00f9ng ng\u00f4n ng\u1eef \u0111\u1eddi th\u01b0\u1eddng, v\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>Gi\u1eef nh\u1ecbp tho\u1ea1i \u0111\u1ec1u, tr\u00e1nh \u0111o\u1ea1n qu\u00e1 d\u1ed3n d\u1eadp ho\u1eb7c qu\u00e1 lo\u00e3ng<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Ch\u1ecdn nh\u1ea1c n\u1ec1n \u0111\u00fang vai tr\u00f2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c2m thanh chi\u1ebfm 50% c\u1ea3m x\u00fac video. H\u00e3y ch\u1ecdn nh\u1ea1c n\u1ec1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed3ng b\u1ed9 v\u1edbi nh\u1ecbp chuy\u1ec3n \u0111\u1ed9ng<\/li>\n\n\n\n<li>Ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3m x\u00fac v\u00e0 ng\u00e0nh h\u00e0ng<\/li>\n\n\n\n<li>Kh\u00f4ng l\u1ea5n \u00e1t n\u1ed9i dung ch\u00ednh<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn khi\u1ebfn video marketing kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Qu\u00e1 d\u00e0i d\u00f2ng, kh\u00f4ng r\u00f5 th\u00f4ng \u0111i\u1ec7p<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Video 2 ph\u00fat nh\u01b0ng ng\u01b0\u1eddi xem kh\u00f4ng bi\u1ebft b\u1ea1n \u0111ang mu\u1ed1n h\u1ecd l\u00e0m g\u00ec \u2013 mua h\u00e0ng? \u0111\u0103ng k\u00fd? chia s\u1ebb?<br>\ud83d\udc49 M\u1ed7i video c\u1ea7n 1 m\u1ee5c ti\u00eau duy nh\u1ea5t. H\u00e3y \u0111\u1eb7t n\u00f3 r\u00f5 r\u00e0ng \u1edf \u0111o\u1ea1n cu\u1ed1i v\u00e0 thi\u1ebft k\u1ebf to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u1ec3 d\u1eabn t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Ch\u1ecdn sai phong c\u00e1ch ho\u1ea1t h\u00ecnh<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B SaaS m\u00e0 l\u00e0m animation ki\u1ec3u ho\u1ea1t h\u00ecnh tr\u1ebb em \u2192 m\u1ea5t trust<\/li>\n\n\n\n<li>Th\u1eddi trang cao c\u1ea5p m\u00e0 d\u00f9ng motion graphic \u0111\u01a1n gi\u1ea3n nh\u01b0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh \u2192 m\u1ea5t h\u00ecnh \u1ea3nh<br>\ud83c\udfaf H\u00e3y \u0111\u1ea3m b\u1ea3o phong c\u00e1ch animation <strong>ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh, insight kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. B\u1ecf qu\u00ean ph\u1ea7n l\u1ed3ng ti\u1ebfng v\u00e0 nh\u1ea1c n\u1ec1n<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VO ph\u00e1t \u00e2m kh\u00f3 nghe, ng\u1eef \u0111i\u1ec7u l\u1ec7ch \u2192 ng\u01b0\u1eddi xem m\u1ea5t t\u1eadp trung<\/li>\n\n\n\n<li>Nh\u1ea1c n\u1ec1n d\u1edf ho\u1eb7c qu\u00e1 \u1ed3n \u2192 che m\u1ea5t th\u00f4ng tin ch\u00ednh<br>\ud83d\udc49 \u0110\u1eebng \u0111\u1ec3 ph\u1ea7n \u00e2m thanh \u201cl\u00e0m h\u1ecfng\u201d c\u1ea3 video ch\u1ec9 v\u00ec ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. L\u00e0m video nh\u01b0ng kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 m\u1ed9t video r\u1ea5t \u0111\u1eb9p, nh\u01b0ng l\u1ea1i ch\u1eb3ng li\u00ean quan g\u00ec t\u1edbi funnel, kh\u00f4ng c\u00f3 CTA, kh\u00f4ng c\u00f3 k\u1ecbch b\u1ea3n ph\u00e2n ph\u1ed1i \u2192 k\u1ebft qu\u1ea3 b\u1eb1ng 0.<br>\ud83c\udfaf M\u1ed9t animated video d\u00f9 \u0111\u1eb9p c\u1ee1 n\u00e0o c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p. Ph\u1ea3i \u0111\u1eb7t n\u00f3 \u0111\u00fang v\u1ecb tr\u00ed trong h\u1ec7 th\u1ed1ng <strong>video marketing<\/strong> \u0111\u1ec3 n\u00f3 ph\u00e1t huy gi\u00e1 tr\u1ecb th\u1ef1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft: Video marketing kh\u00f4ng ph\u1ea3i l\u00e0 trend \u2013 n\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 d\u00e0nh v\u00e0i gi\u00e2y cho m\u1ed7i n\u1ed9i dung, video marketing kh\u00f4ng c\u00f2n l\u00e0 \u201cn\u00ean l\u00e0m\u201d \u2013 m\u00e0 l\u00e0 \u201cph\u1ea3i c\u00f3\u201d n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n <strong>kh\u00f3 gi\u1ea3i th\u00edch<\/strong>, <strong>c\u1ea7n tr\u1ef1c quan h\u00f3a<\/strong>, ho\u1eb7c mu\u1ed1n <strong>gi\u1eef h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u1eadt ch\u1ec9n chu<\/strong> tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng \u2013 th\u00ec animated video marketing l\u00e0 l\u1ef1a ch\u1ecdn th\u00f4ng minh h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0m video marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m \u0111\u1eb9p \u2013 m\u00e0 l\u00e0 l\u00e0m <strong>\u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/strong>, <strong>\u0111\u00fang m\u1ee5c ti\u00eau<\/strong>, <strong>\u0111\u00fang ng\u01b0\u1eddi xem<\/strong>, v\u00e0 <strong>\u0111o \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y xem video nh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t content ng\u1eafn h\u1ea1n. V\u00ec n\u1ebfu \u0111\u01b0\u1ee3c l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n, <strong>m\u1ed9t animated video c\u00f3 th\u1ec3 s\u1ed1ng c\u1ea3 n\u0103m, v\u00e0 b\u00e1n h\u00e0ng cho b\u1ea1n ngay c\u1ea3 khi b\u1ea1n \u0111ang ng\u1ee7<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n c\u00e1ch l\u00e0m video marketing hi\u1ec7u qu\u1ea3 b\u1eb1ng animated video: t\u1eeb chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n xu\u1ea5t \u0111\u1ebfn ph\u00e2n ph\u1ed1i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-10173","post","type-post","status-publish","format-standard","hentry","category-video-marketing"],"_links":{"self":[{"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/10173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/comments?post=10173"}],"version-history":[{"count":10,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/10173\/revisions"}],"predecessor-version":[{"id":10190,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/posts\/10173\/revisions\/10190"}],"wp:attachment":[{"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/media?parent=10173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/categories?post=10173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fycstudio.vn\/vi\/wp-json\/wp\/v2\/tags?post=10173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}