STING X PUBG Mobile – Social Media Video
Brand
STING
Client
KI Saigon
Service
Social Media Ads
STING collaborated with PUBG Mobile in Vietnam, and we helped KI Saigon create social media videos to promote this exciting collaboration.
Result
Key Performance of video package on Facebook
6k
Likes
150
Comments
1.5m
Views
Challenge
FYC was tasked with creating 6 social media videos, each requiring 2 additional aspect ratio versions, resulting in a total of 18 videos.
With a tight two-day deadline for each video and unexpected client revisions, the project posed significant challenges for our production management.
Solution
To overcome this challenge, we assigned senior artists for 3D motion, 2D motion, and sound design, ensuring no-mistake production process for the social media videos.
By integrating collaborative tools for efficient communication, unexpected changes were under-control while we’re maintaining consistency across all 18 videos.
This approach allowed us to deliver on time and commit quality to the client.
The making of videos
The pilot video
Ki Saigon handed us an incredible storyboard design for the pilot social media video—now it’s time to see how we bring it to life
The pilot social media video for the campaign announced the collaboration between STING and PUBG Mobile.
The spotlight of the video was a 3D-rendered STING can, featuring packaging inspired by Victor, an iconic character from PUBG Mobile.
Video is optimized for 3 ratios
The Awareness video
The awareness videos highlights STING’s game event, featuring two prominent figures: HIEUTHUHAI, super-hot Vietnamese rapper, and Victor, iconic character from PUBG Mobile.
Motion graphic from static design
3D animation for the phone
We make the super-hero landing for the model in CTA scene.
Video is optimized for 3 ratios
The Call-To-Action Video
These videos highlights the brand’s generosity by showcasing exciting prizes for game winners, including a Meta Quest, PS5, iPhone 15, and a complete PC setup.
Reveal animation for the gifts
Video is optimized for 3 ratios
This project was a remarkable experience, strengthening both our team’s and our client’s confidence in creating a large volume of high-quality videos.
At our creative media production studio, we are committed to producing outstanding social media assets that not only meet but exceed our clients’ expectations.
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