STING X HIEUTHUHAI – Visual Effect Video
Brand
Sting
Client
KI Saigon
Service
Social Media Video
Visual Effect Video Production for Sting: A dynamic social ads featuring Vietnamese rapper HIEUTHUHAI, brought to life with striking visual effects.
3500
Likes
600000
Views
Challenge
When we received the project, the agency provided a detailed mood board with a clear reference for the visual effect video.
Our task was to elevate the footage from the master TVC by incorporating glitch visual effects, offering us an exciting and creative challenge.
Solution
To meet the client’s requirements and deliver an outstanding result, we devised a solution that involved visual effect.
We applied rotoscoping, design glitch visual and color grading for the video.
The making of video
The glitch effect
To applied glitch effect on original footages, we split the jacket out of HIEUTHUHAI (just visual only, he still keep his jacket).
End-frame motion
Short social ads require Call-to-Action (CTA), we need to create one for Sting.
This stage is quite challenging, because of the Sting brand requested to change end-frame design multiple times.
Colorgrading
Ratio adaption
This video will be used for advertising on social media like Facebook, Instagram, TikTok. It’s required to optimize the video for these platforms.
We help our client make another version of video in vertical ratio. It help audience view video much easier.
Working on this Promotion Video project alongside Ki Saigon was an absolute delight, and we are grateful for the opportunity to contribute to the collaboration of Sting and HIEUTHUHAI.
At our creative media production studio, we are dedicated to delivering exceptional results that meet and exceed our clients’ expectations.
At our creative media production studio, we are dedicated to delivering exceptional results that meet and exceed our clients’ expectations.
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