From styleframes to screen: FYC delivered Moc Chau Milk’s iTVC in 10 days – 15s master, 6s cutdown, all ratios, no compromise.
The agency had already completed the creative direction and style frames for the iTVC , but they needed a production partner who could:
Execute 2D & 3D motion graphics that perfectly matched the approved art direction.
Manage an extremely tight timeline — 7 days to 1st draft, 10 days to final.
Deliver multiple versions and aspect ratios without compromising quality.
FYC Studio set up a parallel production workflow to meet the timeline:
Parallel Scene Production: Reduced total turnaround time without sacrificing detail.
Hybrid Animation Approach: Combined 2D motion for clean typography and product info with 3D animation for realistic lighting and product rotation.
Tight Collaboration: Daily progress check-ins to ensure alignment with creative direction.
The 3D production played a crucial role in leveraging the treatment for the iTVC’s opening scene. We needed a strong visual hook to draw viewers in from the first second — so the gift box was fully 3D modeled and animated.
This approach allowed us to create realistic lighting, depth, and motion, and to execute camera transitions exactly as directed by the agency.
For the 2D motion graphic, we focused on optimizing the timing of each element’s appearance — a crucial step since the 15-second TVC online was packed with numerous visual components.
The motion style followed a playful cartoon approach, keeping the visuals friendly and engaging for the end users: young children.
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