Coffee Shop Marketing Case: 6-Second Ad. 115M Results In Cash.

Brand
HIM Coffee
Client
New Deli
Service
Social Video Advertising

Coffee shop marketing case: Short-form video hit 115M VND in sales after 6 weeks, generating 26% of total monthly revenue.

Result

Two weeks after launching the video, the Orange Longan Tea generated 115,000,000 VND in revenue for HIM Coffee, accounting for 26% of their monthly sales.
10050
Impressions
10000
Clicks

Challenge

The Orange Longan Tea was a brand-new product with no prior customer recognition or reviews.

It launched during summer, facing fierce competition from seasonal drinks across other local coffee shops.

The campaign needed to capture Gen Z’s attention without making the video feel like a hard sell.

Solution

Applied the Viral Product Video formula: Audience interest+ Trending content + Strong product visuals.

Used playful animation and light humor to connect with younger audiences on social media.

As part of the coffee shop marketing strategy, we leveraged the viral momentum of the Kong vs. Godzilla meme trend during summer 2021.

Integrated the product seamlessly into the story, making it feel organic within the video.

The making of social video advertising

We ran through a process of many steps
Pre-production
  • Trend Research
  • Art Direction
Production
  • Character Design
  • Scene Design
  • 2D Animation
Post-production
  • Sound design
  • Ratio Adaptation

From Insight to Concept

Knowing the Crowd

HIM Coffee’s target customers? Gen Z who’s living in Vung Tau.
We ran a quick scroll check on TikTok, Instagram, and Facebook – and boom – humor was everywhere. Meme videos, goofy comments, and viral challenges were lighting up the feeds.

Turns out, 72% of Gen Z admit they prefer ads with humor (as Martech).
And back in early 2021, Vietnamese social media was a meme playground. We saw everything from branded meme contests like “Tết Hết Cửa Chê”, to broken-hearted remixes of “Chị Ong Nâu”.

Funny Gen Z meme used in coffee shop marketing, contrasting ideal vs. real Tet holiday cleaning with humorous captions and viral-style visuals.
The meme contest of "Tết Hết Cửa Chê"
"Chị Ong Nâu" trend

The insight: HIM’s customers love trend-chasing content – as long as it makes them laugh.

Turning Insight Into Concept

Once we knew the vibe, the concept wrote itself.

At 1st half of 2021, Kong vs. Godzilla hype was everywhere. Scroll Facebook for five seconds? Boom – there’s a post.

Godzilla vs. Kong viral meme post used to inspire coffee shop marketing concept targeting Gen Z with short-form humorous video content.

And the fan-made memes? Hilariously chubby versions of the two beasts, punching each other into virality.

Adorable Godzilla and Kong fan art and drink toppers used in viral marketing trends, inspiring coffee shop marketing aimed at Gen Z with humor and pop culture appeal.
Godzilla vs. Kong meme used in a viral marketing exchange between KFC and Burger King, showcasing creative brand rivalry and humor-driven coffee shop marketing inspiration.
Viral post featuring cute chubby Godzilla and Kong toy designs, used as meme material and creative reference in coffee shop marketing to appeal to Gen Z humor.

So we asked ourselves:

What if we brought Kong and Godzilla to Vung Tau… made them adorable… and had them fight over a glass of Orange Longan Tea?

No hard selling. No punch-in-your-face product shots. Just a fun, bite-sized piece of coffee shop marketing that feels more like entertainment than advertising.

The Production Process

Character Design

To make the story funny and scroll-stopping, we redesigned the two legends.

Playful Godzilla character sketch with exaggerated small arms, created for a viral coffee shop marketing concept in a short-form social advertising video.
Godzilla: still huge, still spiky—but now with ultra-tiny, chunky arms that scream “I give up.”
Front and side sketch of a cartoon-style Kong character, designed for a humorous social advertising video in a coffee shop marketing campaign.
Kong: softer, rounder, no fangs—more cuddly than kingly.

We amplified their goofiest traits to make them meme-ready. This tone made the social advertising video friendly, funny, and perfect for Gen Z.

Storytelling

With just 6 seconds, clarity was key. So we kept it simple:

  • Setting: Vũng Tàu, featuring Hồ Mây Park – a local touch for instant connection.

  • Plot: Godzilla vs. Kong. Kong wins. Why? Godzilla’s arms are too short.

  • Call-to-Action: Kong lifts an Orange Longan Tea in victory.

By turning the drink into a part of the story, not a product shot, we made sure it blended into the fun. It’s coffee shop marketing that feels like entertainment.

Storyboard of the social advertising video

Animation & Sound

We brought the chaos to life with 2D animation in a playful, Disney-like style.
Add in:

  • Funk music = upbeat mood

  • Horns and shouting = battle energy

  • Cartoonish movements = visual comedy

Post-production

Optimizing for Visibility

To boost reach and platform compatibility, we adapted the social advertising video into a vertical 9:16 format—perfect for Reels, Stories, and TikTok.

In just 6 weeks, a playful 6-second video helped Him Coffee turn a brand-new drink into a top performer - racking up 115M VND in revenue and driving 26% of monthly sales.
We didn’t just make a video. We crafted a meme-worthy moment - rooted in Gen Z insight, powered by lighthearted animation, and optimized for Reels, TikTok, and Instagram.
That’s what effective coffee shop marketing looks like: fast, funny, and built to sell.

Ready to turn your new product line into best-seller with just 6 seconds?

Let’s craft your next viral hit with our Social Advertising Video service.

Boost your Revenue!