Brand
Client
Service
Birthday Card
Gift Card
Tote Bag Illustration
Challenge
HIM Coffee needed a visual style close to Gen Z. At the time of project implementation, HIM Coffee’s brand identity was sketchy, not enough to create a style close to young people.
Solution
Before proceeding with the design and illustration, FYC developed an expanded color set for HIM Coffee, making it easier for the brand to reach Gen Z.
What FYC have done?
Develop Extended Brand Guideline
Realizing that HIM Coffee’s Brand Guideline is limiting the brand’s capabilities, FYC proceeds to expand HIM’s brand identity system to better suit customers and traditional activities in the future. The expansion of the identifier includes: typeface, color palette, usage rules.
Design & Illustration
