12 Roles in Fashion – Animated Infographic
Brand
VFA
Client
Vietnam Fashion Academy
Service
Animated Infographic
The 12 Fashion Roles project features animated infographics that help VFA develop a unique visual style, making fashion education engaging and accessible.
15k
Views
Challenge
For The 12 Fashion Roles project, we faced an exciting challenge: crafting animated infographics that could reflect VFA’s brand personality while laying the foundation for a cohesive visual style across all future media assets.
At the same time, we aimed to transform complex academic fashion knowledge into an engaging experience, ensuring that viewers could easily connect with and enjoy the content.
Solution
FYC developed a Creative Concept tailored to VFA’s vision.
Building on this foundation, we crafted a detailed concept for the 12 Roles in Fashion project and brought it to life through compelling animated infographics.
These animated videos effectively transformed VFA’s knowledge into engaging, accessible content for their audience.
How we process the project?
Research
FYC begins the creative process by learning about Brand Strategy, surveying the Target Audience to find common ground between the two and developing a Visual Language that is both close to the audience and reflected. reflect the VFA brand personality. After this research period, FYC discovered that VFA is aimed at a young audience (18-22 years old) who love learning about fashion but don’t know where to start.
During this period, FYC must carefully study the description of 12 fashion positions of VFA. This is a product intended to transmit academic knowledge, so FYC needs to ensure that all information in the video is accurate.
You can refer to the series of articles about 12 fashion positions here.
Creative Concept
VFA, a fashion academy blending academic rigor with the ever-evolving creativity of the fashion world, needed a unique approach to its design projects.
To meet this challenge, FYC began by crafting an overarching creative concept for VFA, capturing its dual nature. This foundation allowed us to develop detailed concepts for the 12 Fashion Positions, enabling a variety of visual styles to be applied flexibly to animated infographics.
By doing so, we ensured that every project maintained a consistent and cohesive brand identity while embracing the dynamic nature of fashion.
Core Concept
Science + Fashion = Fashcience
Learning practical fashion is learning how to “express yourself through clothes” in the most scientific way, expressed through two characteristics: Fashion, Science.
Fashionable
- Costumes: always appear visual elements of costumes (products, tools to create costumes).
- Trends: don’t stick to a certain style, just make sure the style suits the audience.
Scientific
- System: interrelated visual elements, based on a common association principle.
- Effective: apply basic geometry to shape, creating just enough shape to convey content.
- Practicality: meaningful images stick to the content, not metaphorically through many layers of meaning.
Project Concept
Fashion Warrior
Each fashion position that VFA trains corresponds to a class of warrior characters, inspired by VFA’s desire to train skilled personnel for the market. These characters can interact with each other to support each other but are not under the control of each other.
FYC designed 12 character classes with physical characteristics, operating based on the characteristics of 12 fashion positions. Ensure compliance with the Fashcience concept:
- Costumes: design costumes for characters and ancillary elements that are related to fashion (pants, shirt, tape measure, scissors, moodboard,…).
- Trend: images are designed in bright colors and light humor, in order to create approachability, attracting young audiences 18-22 years old, who do not have much in-depth knowledge. FYC choose Bauhaus style.
- System: the characters are linked to each other through the fact that they are an object of the academy that trains warriors, all of which are full of elements: work roles, skill sets, toolsets.
- Effect: use lines, flat geometry and negative space to shape the character, use solid colors for coloring. Use up to 2 primary colors and 1 neutral.
- Practicality: characters and ancillary elements are visually shaped, not abstract, viewers will immediately understand what it is.
Visual Design
Character Design
Element Design
Motion Design
This animated infographic helped Vietnam Fashion Academy unify and visualize all its training disciplines in one compelling video, making complex topics easier to grasp. For FYC Studio, it proved how animated infographics can simplify dense content and boost engagement through clear, creative storytelling.
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