Short Ads for 7UP: FYC partnered with KI Saigon to showcase the new bottle, blending 3D visuals and awesome motion graphics to boost sales.
The creative agency wants an awesome animated short ads. They’ve came with stunning style frames and asked us to bring their vision to life.
This posed an interesting challenge for us.
To deliver an outstanding result, we devised a solution that involved combining various animation techniques.
We blended bold motion graphics with 3D animation, allowing us to bring the style frames to life while maintaining the new brand guideline of 7UP.
This video serves advertising purposes, so the motions are expected to look eye-catching, sometimes overwhelming. However, we understand that 7UP’s branding team has invested a lot of effort into this new identity, so we try to balance both so that the video looks eye-catching and still follows 7UP’s branding.
These are some shot of our process.
The 3D production involves making transparent objects like the 7UP bottle and the water flow. Achieving the look of transparent material like this is a big challenge in the 3D world.
These are some shot of our process.
Let’s create eye-catching, high-quality videos with Ads Video Production service
