The journey into CGI videos began with crafting intricate 3D models, setting the stage for the mesmerizing animated sequences that brought the vision to life.
Tea+ CGI Ads
Brand
Tea+
Client
KI Saigon
Service
CGI Ads
Explore FYC Studio’s CGI ads for Tea+, elevating brand promotion through innovative and creative production.
15k
Likes
300
Comments
24m
Views
Challenge
We just had only 4 weeks to produce 4 CGI Ads videos to increase engagement for Tea+.
This required swift, decisive action and an adaptive approach to meet the tight deadlines without compromising quality.
Solution
We conducted in-depth consulting in the pre-production phase to clarify the creative direction.
Parallel production was applied so we could did 2 ads productions at the same time.
The making of 4 CGI videos
We ran through a process of many steps
Pre-production
- Art Direction
- Location Scouting
- Storyboard
Production
- Video shooting
- 3D modeling
- 3D Animation
Post-production
- Footage rotoscope
- Match moving
- Color grading
- Sound design
Pre-production
Storyboarding
Pre-production is a critical phase where the foundation of the campaign is established.
For the Tea+ CGI ads, this required carefully story directing. If not, the CGI animation wouldn’t fit with the live-action footages. These storyboards served as visual guides, helping to refine ideas and ensure that the final product aligned with the client’s vision.
Location Scouting
Another essential aspect of pre-production was location scouting. The locations must be well-known in HCMC, in order to increase engagement of viewers.
It was crucial in selecting video shooting locations that would seamlessly integrate with the CGI elements.
By meticulously choosing these settings, FYC Studio ensured that the live-action footage and CGI components blended harmoniously.
Chosen location for video 1
Chosen location for video 3
Ads Production
Post-production
The journey into CGI videos began with crafting intricate 3D models, setting the stage for the mesmerizing animated sequences that brought the vision to life.
Match movement 3D camera
Compositing – Color grade
Match moving – Rotoscope
Through meticulous planning, streamlined production, and advanced post-production techniques, we successfully delivered a series of captivating videos. They effectively increase engagement for the Tea+ brand.
This case study highlights our ability to overcome challenges and produce exceptional results, setting a benchmark for future CGI ads projects.
Want your product video to go viral on social media?
Let’s create eye-catching, high-quality videos with Ads Video Production service
