We mixed of 3D and 2D animations to enhance engagement.
From An Electromagnet – Corporate Explainer Video
Brand
Yaskawa
Client
Yaskawa Electric Vietnam (YAPV)
Service
Explainer Corporate Video
Corporate video production simplify complex ideas into engaging pitch that help YAPV close deals, made automation solutions clear and compelling.
Testimonial
Challenge
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Historical Assets with Inconsistent Quality
YAPV has over 100 years of development, leading to a vast archive of visual assets, many of which were blurry, no color, and inconsistent in image size, and resolution.
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Technical Complexity in Automation Products
The company operates in robotics, motion control servo, and inverter technology, requiring deep technical understanding to convey the product’s value effectively.
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Balancing Technical Depth & Accessibility
The video needed to engage industry professionals while remaining easy to understand for a broader audience.
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Aligning with YAPV’s Vision
The corporate video production had to align with YAPV’s brand identity and business philosophy while effectively engaging potential clients.
Solution
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Technical Consultation & Content Curation
We collaborated with automation experts from Ho Chi Minh City University of Technology and Education to ensure accurate technical representation.
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Creative Concept Development
We used storytelling with image of electromagnetic coil—an essential automation component—to symbolize YAPV’s ability to control everything of smart automation production.
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Multi-Media Motion Design
We first designed a structured visual framework, ensuring all YAPV assets could be used effectively. This approach allowed seamless integration of their materials with newly shot footage and 3D elements while maintaining a cohesive design style.
Our Corporate Video Production Process
We ran through a process with these scopes of work
1. Knowledge Analysis
Deep research on YAPV’s industry, products, and audience.
2. Creative Concept
Developing a unique storytelling approach that simplifies complex automation concepts.
Using electromagnet as symbol of the concept
3. Script Writing & Art Direction
Crafting a compelling script and defining the visual style to align with YAPV’s brand.
4. Video Shooting & Visual Design
Incorporating live-action elements and 3D and 2D graphics
5. Motion Graphics & Post-Production
Blending 2D/3D animations, motion graphics, and voiceovers to create an engaging final product.
What We Highlighted in the Video
In this corporate video production, the electromagnet symbolizes Yaskawa’s legacy and innovation.
As a core element in all automation systems, it represents the foundation of Yaskawa’s advancements, driving industrial progress for over a century.
Story: Knowledge makes impact
We provided a detailed storyboard, allowing YAPV to align on content and visualize the final outcome before production, ensuring a clear and structured narrative.
Design: Business Relevance Aesthetic
A minimalistic, modern design that reflects YAPV’s century-long legacy and expertise in automated mechanical technology.
We combined 2D illustrations with 3D models for abstract scenes, effectively conveying YAPV’s macro vision and leadership in automation technology through corporate video production.
Motion: Seamless Visual Flow
We truly enjoyed working on this corporate video production project, collaborating with a company that has a rich history and a profound impact on technological innovation.
Helping YAPV translate their expertise into a compelling video that supports their sales team was incredibly rewarding.
Helping YAPV translate their expertise into a compelling video that supports their sales team was incredibly rewarding.
Sales team find it challenging to make clients truly trust your products?
A unclear message costs you a big deal.
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